Citrus, limeta, sladić i pepermint
Nostalgija je bol u srcu, mnogo snažnija od same uspomene.
To je mjesto na koje želimo ponovno otići.
Mjesto gdje znamo da smo voljeni i sigurni.
Doma.
Ova tema je središnja u Blue Forever:
Pismo ljubavi Mediteranskom moru, fokusirano na romantičnu nevinost izblijedjelih uspomena, promatrano kroz prizmu prošlog vremena i melankolije.
Radi se o nevinosti, i o izgubljenoj nevinosti.
Radi se o čežnji za domom, i o čežnji za daljinom.
Radi se o plavom moru i plavim uspomenama.
– Blue Forever je zasnovan na jednoj od mojih najdragocjenijih dječjih uspomena. Bio sam u očevom drvenom brodu na tirkiznom Mediteranu pod blijedim suncem, okružen obitelji i najboljim prijateljem. Želio sam uhvatiti osjećaj mladosti i bezbrižnosti – osjećam vjetar, osjećam vodu. I slobodan sam, kaže Kristoffer Vural, osnivač Selahatina.
Selahatin is introducing the future of oral luxury. With a series of whitening toothpastes, mouthwashes and oral sprays the brand has the ambition to elevate the emotional experiences of everyday ceremonies.
The brand was born from a crisis. Before the age of 30, founder Kristoffer Vural had a stroke that left him paralysed and hospitalized for a year. The stroke made his senses more responsive to scent and taste. It also highlighted the importance of everyday rituals.
– I started to see things differently. I realized that the small things in life had a profound effect on my wellbeing. If I had a bad day, brushing my teeth would make it worse. I was desperate for products that I could emotionally connect with – products that could provide a sense of escapism, says founder Kristoffer Vural.
The brand has been nominated in Wallpaper Design Awards, named “one of the best grooming brands in the world” by GQ, called “the world’s most sophisticated toothpaste brand” by Monocle Magazine an